Custom Digital Marketing, Social & Interactive Media Consulting

All-Star iMedia Integration

I wanted to highlight some excellent iMedia integration from SPEED and NASCAR.com and their coverage of the 2011 Sprint All-Star Race. SPEED has their on-air personalities tweeting and interacting with fans, a Facebook contest, and photo updates. NASCAR.com has the Miss Sprint Cup trio interacting with fans on RaceBuddy. Nice incorporation of Facebook and Twitter chat, integration with streaming video - great use of the technology to enhance the race coverage.

The SPEED Social Tracker




RaceBuddy on NASCAR.com


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